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The Bright Balloon

Jan 24, 2023

I know data tracking sounds boring and overwhelming (and it can be if you let it), but there are ways to collect and use data without feeling like you’re going in circles! In this episode I'm sharing with you how I'm collecting my data, what I use it for and how to keep it simple.


And let me just start by saying...

Jan 17, 2023

Social media kind of stole the hearts of business owners and left email marketing behind for a while. But now, with less and less of our social followers even seeing our posts, and businesses just disappearing into the night after being hacked, I'm all in on email marketing again this year.


In this episode I'll share...

Jan 10, 2023

Elizabeth's balloon business is in Arizona and she specializes in offering custom colors for her clients. She shares with us the story of how her decor business started and the two major reasons why she took on the technique of double-stuffing (which has now become a helpful subscription for other balloon pros!).



Jan 5, 2023

Here's another bonus episode of what we've been learning about over in the Bright Balloon Book Club!

Join here!

Last month, we read through The 5 Second Rule by Mel Robbins. This episode is a brief overview of the key takeaways!


Thanks to our sponsors! 

Havin' a Party Wholesale (save 5% with code BRIGHTBALLOON)

Jan 3, 2023

Before I get into the details of how I'm outsourcing my Grab & Go Garlands, let me take you through a brief history of my progression with Grab & Gos:

- started the service last year with inspiration from Ali of Charming Garlands

- established a pickup spot that felt more appropriate than at my home

- generated about...