Jan 25, 2022
Let's talk about something everyone has... a birthday! And in our industry, we appeal to practically everybody. We aren't limited by the age of our customers like some other niches are (flowers and coffee, for example).
So let's talk about four ways you can run birthday balloon promotions in your business (plus one way you shouldn't), all while staying profitable and not losing your mind trying to keep up with hundreds of customers' birthdays.
02:13 - what NOT to do for your birthday balloon promotion
02:52 - make it about your birthday
04:20 - fill your calendar with a short-term sale
06:11 - limit your birthday delivery products
08:52 - run a giveaway while expanding your reach & staying in control of the cost